Analytics · Google
Google Analytics 360
Enterprise web analytics for marketing and conversion measurement.
Enterprise web analytics for traffic, conversions, and marketing performance.
Google Analytics 360 is the enterprise version of Google Analytics for traffic analysis, conversion tracking, and marketing reporting. It is used by larger organizations that need scaled measurement and support.
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Full profile
Database snapshot
Overview
Commercial
Trust
Footprint
Timeline
Signals
Pricing & buyer fit
proprietary
web analytics platform
Audience
- Not specified
Business size fit
- Not specified
Fit & trust
WebiOSAndroid
Cloud
Catalog path
- Software > Other > Analytics > web analytics platform
- Software
- Other
- Analytics
- web analytics platform
Catalog tags
- Analytics
- Other
- web analytics platform
- API
Strengths
Weaknesses
Integrations
- Google Ads
- BigQuery
- Looker Studio
- Search Console
- YouTube
Import & export
- Not specified
Gallery
Structured media
Media inventory
Brand assets
Links & distribution
Website
https://marketingplatform.google.com/about/analytics-360/
Docs
https://developers.google.com/analytics/?utm_source=marketingplatform.google.com&utm_medium=et&utm_campaign=marketingplatform.google.com%2Fabout%2Fanalytics-360%2F
Pricing
https://marketingplatform.google.com/about/analytics-360/
Demo booking
https://ga-dev-tools.google/ga4/
Community
https://support.google.com/analytics/community
Knowledge base
https://marketingplatform.google.com/about/support/
GitHub
https://github.com/googleanalytics/
YouTube
https://www.youtube.com/c/googlemarketingplatform
X
https://twitter.com/GMktgPlatform
LinkedIn
https://www.linkedin.com/showcase/googlemarketingplatform
YouTube
https://www.youtube.com/c/googlemarketingplatform
GitHub
https://github.com/googleanalytics/
Github
https://github.com/googleanalytics/
Desktop download
https://marketingplatformacademy.withgoogle.com/google-analytics-360
Affiliate link
https://marketingplatform.google.com/about/partners/
Demos & media
Book a demo
https://ga-dev-tools.google/ga4/
Showcase video 1
https://www.youtube.com/watch?v=UuE37-MM1ws
Showcase video 2
https://www.youtube.com/watch?v=maoedHuHJxQ
Showcase video 3
https://www.youtube.com/watch?v=SHh9VfvXVdw
Media asset inventory
51 structured media assets recorded
Reviews
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Deals & buyer assets
No active deals linked to this tool.
Case study 1 https://marketingplatform.google.com/about/analytics/Editorial context
Pros
- Enterprise measurement support
- Deep Google ecosystem integration
Cons
- Usually too much for smaller teams
Editorial notes
- No editorial notes recorded.